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VP, Customer Acquisition and Growth Marketing

VP, Customer Acquisition and Growth Marketing

Company 
StockX LLC
Location 
US-MI-Detroit

Position Details

Who We Are

StockX is the world’s first online consumer “stock market of things” for high-demand, limited edition products. Participants buy and sell authenticated products in a live marketplace where they anonymously trade with stock market-like visibility. The StockX exchange offers buyers and sellers historical price and volume metrics, real-time bids and offers (asks), time-stamped trades, individualized portfolio tracking and metrics, as well as in-depth market analysis and news. StockX launched its inaugural marketplace in the secondary sneaker space with plans to expand to additional consumer product segments that have a natural need for a live secondary market.

What You'll Do/Need

The Marketing Leader requires expertise in customer lifecycle management and a deep understanding of customer acquisition metrics. They’ll set the strategy for how we utilize the marketing budget to deliver the best ROI for growth while collaborating with our product, data and content teams. This role will oversee digital marketing channels including paid search, SEO, paid social media, display advertising, retargeting and affiliate/influencer marketing. We’re seeking a candidate with a proven track record of achieving growth within consumer e-commerce businesses. The role will work closely with the leadership team to help establish and deliver on growth objectives.

 

Responsibilities 

  • Set overall acquisition strategy that will drive growth and lead tactical execution of display, organic search, paid search and other acquisition methods
  • Develop a strategy to support segmentation and contact strategy against existing customer base
  • Utilize data to measure and optimize customer acquisition metrics, including CAC vs LTV
  • Create a customer lifecycle strategy for communications
  • Generate a high-quality marketing funnel that captures prospects who convert into loyal customers
  • Oversee and manage existing direct response channels, develop and test new channels, and scale the best performers to maximize ROI
  • Work closely with finance and data team on pacing acquisition spend and ROI, forecast, customer analytics and attribution tracking, while closely monitoring and reporting key metrics and develop immediate action plans to optimize campaign performance
  • Establish easy-to-understand dashboards for KPIs for growth team
  • Mentor/develop team members
  • Institute rigorous test-and-learn methodology into programs
  • Work with data team to understand customer segmentation and acquisition funnels and integrate new acquisition tracking and retention tools
  • Collaborate with marketing team members to maintain a consistent brand voice and message across all channels
  • Provide forecast guidance and direct key marketing analysis
  • Communicate acquisition results and priorities across the company
  • Establish and manage affiliate program and influencer programs to drive customer acquisition
  • Generate weekly spend and performance reports around trends and key metrics specific to goals.

Requirements 

  • Five years of experience leading customer acquisition teams and managing consumer user acquisition campaigns
  • Have scaled multi-million dollar consumer e-commerce businesses using customer acquisition techniques
  • Fluent in consumer e-commerce business customer acquisition metrics like CPA, CPC, CPM, CAC and LTV
  • Expertise in marketing mobile or other online services and a good understanding of tracking and analytics
  • Ability to quickly understand, test and adapt new marketing techniques and technologies into marketing plans
  • Experience using web analytics to develop customer targeted segmentation strategies, loyalty programs, and to create forecasts and tests. Use metrics to measure results determine budget allocation
  • Ability to demonstrate strategic, data driven thinking combined with efficient implementation
  • Curious by nature with a blend of creativity and metrics-driven approach to problem solving.
  • Extensive experience interviewing candidates with a keen eye for talent and culture fit
  • Strong leadership skills, with the ability to inspire, motivate and work alongside team members
  • Experience scaling a high-performance team
  • Demonstrated ability to effectively prioritize, manage against a budget, and communicate with internal and external teams
  • Show clear ownership and accountability for projects from start to finish
  • Thrive in a fast paced, rapid-growth environment

What You'll Get

Corporate politics not your strong suit? The anti-corporate culture of Stock X gives our team members the initiative to build solutions together and grow both personally and professionally. StockX offers access to full benefits including health, dental, and 401k.

 

Stock X is an equal opportunity employer.

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