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VP of Content

VP of Content

Company 
StockX LLC
Location 
US-MI-Detroit

Opportunity Details

Who We Are

StockX is the world’s first online consumer “stock market of things” for high-demand, limited edition products. Participants buy and sell authenticated products in a live marketplace where they anonymously trade with stock market-like visibility. The StockX exchange offers buyers and sellers historical price and volume metrics, real-time bids and offers (asks), time-stamped trades, individualized portfolio tracking and metrics, as well as in-depth market analysis and news. StockX launched its inaugural marketplace in the secondary sneaker space with plans to expand to additional consumer product segments that have a natural need for a live secondary market.

What You'll Do/Need

Responsibilities

  • Manage the strategy and creation of content that is flexible, agile, innovative, on-brand and, most of all, effective at telling StockX’s story to the market, including working closely with the CEO and the VP of Marketing 
  • Build and own the StockX editorial calendar – a content roadmap and strategy to position StockX as a thought and style leader while driving customer acquisition and conversion across all distribution channels (blogs, broadcast media, video, social and influencers)
  • Work directly with the CEO to develop StockX TV, evolving its content and growing its audience 
  • Perform the role of editor in chief
  • Work closely with the Public Relations, Retention and Acquisition Marketing teams to develop new initiatives and campaigns leveraging and amplifying content for maximum effect 
  • Work across the sneaker, handbag and luxury watch verticals to develop and manage output content aligned for those audiences, developing StockX’s credibility and engagement in turn
  • Identify and leverage consumer insights – translating them into ideas and execution that will move the dial 
  • Own the StockX voice in all original content development 
  • Greatly increase StockX’s following across all social media channels 
  • Create a new internal “Content Agency” that will proactively publish and place information with media outlets, including generating revenue from StockX content
  • Develop and execute plans to inspire our customers and fans to generate content and use the content and narratives to achieve business goals 
  • Coach, retain and grow top talent within the Content Marketing team (writers, social specialists, production team, etc.) 
  • Develop and track content marketing key performance indicators, implement testing methodologies to measure and optimize content performance, and measure the performance of content on a monthly and quarterly basis  

Requirements

  • Eight years of relevant professional experience with strong, demonstrated leadership skills and a genuine interest in industry trends driving content marketing, awareness-building and demand generation
  • Bachelor’s degree or higher
  • Understanding of all aspects of content marketing, including social media, influence marketing and communications
  • Experience leading a team with a proven ability to communicate, delegate, build a team and develop direct reports
  • Exceptional messaging and writing skills and the ability to leverage multiple channels to land meaningful narratives
  • Exceptional attention to detail and the ability to ensure accuracy in all communications deliverables
  • Ability to balance need for creativity with a data-driven approach to measuring impact and success
  • Ability to juggle multiple projects simultaneously
  • Track record of scaling a content marketing function
  • Extensive cross-group collaboration skills
  • Ability to work effectively at all levels with poise and maturity
  • Proven results working with creative and production teams and agencies
  • Ability to balance consistency and process with adaptability and flexibility to meet the needs of customers and the business (While the organization is established, there is still a strong entrepreneurial/start-up mentality and operation style.)

What You'll Get

StockX is a great place to work. It's like if you worked at Nike in 1964. It'd have been Phil Knight, Bill Bowerman, You, and some waffle irons. And together you were about to change the world. We don't have waffle irons, but you can bring your own.

 

Stock X is an equal opportunity employer.

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